dot P-2909 / P-2909X



The dot inspired the SerraydelaRocha design studio to create the DOT. DOT has a long story behind it and like the dot, it described a position in space. In classical Greek geometry, the dot was an intuitive concept, a body without dimensions. SerraydelaRocha has used this idea to create a lamp that is defined as the point of origin. "An element formed exclusively by Light, a body without matter". DOT is available in four versions: ceiling, pendant, table and floor. The shade is manufactured in white satinated polyethylene with a matt texture, a very hardwearing, 100% recyclable, translucent material. Indoor/Outdoor (European only). This material was not chosen by chance; environmental aspects are basic to everything Estiluz does.

The DOT floor lamp is comprised of a white satinated polyethylene shade attached to a round base by a metal shaft. This version is also a play on geometric concepts, and establishes a harmonious relationship between the circular volume of the shade, the straight lines of the shaft and the round plinth-like base. Beauty is harmony, just as it was in ancient Greece. It is also available for outdoor (European only).

Ambience indoor photography featuring a tope sofa provided by Casadesús

The designer

Serra & Delarocha

Ferran Serra Solà (1975) and Oscar Vera de la Rocha (1976) are industrial designers from the design school of Elisava (Barcelona). They join forces in 2002 and created the studio SerraydelaRocha scp in 2004.    

The passion and rigor are their cover letter and they understand the design as an essential tool   to improve and innovate towards a better future.

Their activity focuses on product design, management consulting firms in design, including marketing management, conceptual design, follow-up of engineering up to the placing on the market, daring to design from the interior of a car up to a perfume or a fence for works.
Despite its relative youth, Serra&delaRocha can be considered one of the reference studies of our country with several national awards among them, three selections AEDP 2010, Iplus Award 2009 for excellence in furniture, two selections to the Delta Awards 2005, selection for the exhibition 300% spanish design 2007 (Lisbon, Athens, Oslo, Shanghai, Beijing), selection for the Award Expohogar 2005 or finalists in the International Competition Inside the Bathroom (Milán) 2004.

They have collaborated with entities such as Barcelona Design Centre or the Icex in the 100% Design Tokyo 2006 or in the exposition Expo Aichí exhibition 2005 and their products have traveled around the world via major international fairs. Its clients include Roca Sanitarios, Calma, Toyota Motor Corporation, Roselson, Escofet, Estiluz, 666 Barcelona, Affinity Petcare, Outlook design Italia, Telesco, Hayashi Telempu, Blauet,  Pando,  Concepta, Arazzo or Itsa between others.
 

DOS DE MAIG, 46, 1r  
08912 BADALONA       
BARCELONA, SPAIN     
www.serraydelarocha.com/      
info@serraydelarocha.com

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